Sofía Orellano
Product Designer
I’ve worked with cross-disciplinary teams in product, policy, and engineering — across Latin America, Europe, and the UK. My process is iterative, inclusive, and insight-driven, shaped by real user needs and impact goals.
Work Experience
Freelance Product Designer (UX/UI)Dic 2022 - Present
- Designing and delivering user-centred digital solutions across fintech, civic tech, and AI platforms. Collaborated with cross-functional teams to define UX strategies, lead research, and create responsive, accessible interfaces.
- Astropay: Designed a multilingual onboarding experience for Latin American and African users, boosting task completion by 25%. Conducted user testing with over 350 participants across 3 regions.
- OICD: Led user research and wireframing for a GenAI conflict-resolution tool. Informed feature roadmap, UX strategy, and freemium model.
- MA Research: Developed a UX framework for LLM-based applications through a 6-step iterative process with 45 professionals.
www.urbanmento.comJul 2015 - 2022
Founder & Lead Designer- Founded and led a design practice focused on sustainable urban design, public space systems, and modular architecture.
- Designed and delivered modular public furniture systems across Uruguay.
- Represented Kompan in Uruguay; managed client relationships and local adaptation.
- Secured $250,000+ in innovation funding; received multiple awards for design impact.
Universidad de la Empresa2017 - 2020
Lecturer- Delivered undergraduate modules in UX Design, Lean methodologies, and visual communication.
- Created a 45-hour online training course.
- Mentored 20+ students on UX coursework.
- Integrated digital tools, improving student satisfaction by 35%.
Studies
April 2023 - April 2025 - MA User Experience Design. Falmouth University, UK
Mar 2017 – Jun 2017 - Postgraduate Certificate – GFRC – Engineering University, Uruguay
Mar 2009 – Dec 2013 - BA in Industrial Design – Universidad de la Empresa, Uruguay
Key skills
Key skillsUX Research, Data Interpretation & Usability Testing; Design Systems; Interaction Design; Accessibility (WCAG 2.1); Product Strategy; Agile Collaboration; Design Thinking; Lean UX; Academic Research; Mixed Methods; AI Interface Design.
ToolsFigma, FigJam, Notion, Miro, Jira, Maze, Hotjar, Amplitude, Google Analytics, GitHub, HTML/CSS, Adobe Creative Suite, Framer, Webflow (basic)