I design complex digital products combining research and systems thinking across AI, civic tech, and SaaS.
My work
Project
Topaz
GenAI Design Framework & UX Architecture
Designed a GenAI design framework and UX architecture to help teams collaborate on AI products while meeting compliance and governance requirements.
See Project
→
Project
Avalonia UI
Landing Redesign Exercise
Redesign exercise of the Avalonia landing experience for UXDivers, clarifying the framework’s capabilities and helping technical teams evaluate it against alternatives like WPF and MAUI.
See Project
→
Project
Digital Wallet
Digital Rebrand & User Experience
Short engagement involving the redesign of a critical Add Money flow for a digital wallet, focusing on clarity, trust, and error prevention. The new experience reduced friction in a high-risk financial workflow.
See Project
→
Project
ESG Insights
Portfolio Analytics
Concept design exploring how financial advisers can communicate ESG portfolio performance and sustainability impact to clients through clear investment insights.
See Project
→
Designing clarity in complex systems.
5+
Years designing across digital spaces
11
Projects delivered across multiple industries
20+
Different clients have sought my expertise
Get in touch
→
The Journey
My background is in industrial design, where I worked on physical products and environments. Designing for real-world use taught me to think about human interaction, durability, and how products perform over time.
The Transition
I carried this systems mindset into digital product design, applying the same principles to software. I now design digital products that balance usability, scale, and long-term maintainability.
The Approach
User-centred design grounded in systems thinking and collaboration. I focus on creating solutions that are clear, usable, and able to evolve over time.
Always happy to talk about product, design, and systems.
CONTACT
(+44) 7933 026 207
sofia.orellano@gmail.com
SOCIAL
Sofia O.
About
Contact
I design complex digital products combining research and systems thinking across AI, civic tech, and SaaS.
My work
Project
Topaz
GenAI Design Framework & UX Architecture
Designed a GenAI design framework and UX architecture to help teams collaborate on AI products while meeting compliance and governance requirements.
See Project
→
Project
Avalonia
Landing Redesign Exercise
Redesign exercise of the Avalonia landing experience for UXDivers, clarifying the framework’s capabilities and helping technical teams evaluate it against alternatives like WPF and MAUI.
See Project
→
Project
Digital Wallet
Digital Rebrand & User Experience
Short engagement involving the redesign of a critical Add Money flow for a digital wallet, focusing on clarity, trust, and error prevention. The new experience reduced friction in a high-risk financial workflow.
See Project
→
Project
ESG Insights
Portfolio Analytics
Concept design exploring how financial advisers can communicate ESG portfolio performance and sustainability impact to clients through clear investment insights.
See Project
→
Designing clarity in complex systems.
5+
Years designing across digital spaces
11
Projects delivered across multiple industries
20+
Different clients have sought my expertise
Get in touch
→
The Journey
My path into product design began with industrial design, where I learned to think in systems by understanding how components, constraints, and human behaviour interact.
The Transition
Over time I moved into digital products, applying the same systems thinking to platforms where complexity comes from data, workflows, and collaboration between teams.
The Approach
Today I focus on designing products where clarity matters: fintech tools, AI platforms, developer systems, and other environments where decisions and usability have real impact.
Always happy to talk about product, design, and systems.
CONTACT
(+44) 7933 026 207
sofia.orellano@gmail.com
SOCIAL
Sofia O.
I design complex digital products combining research and systems thinking across AI, civic tech, and SaaS.
My work
Project
Topaz
GenAI Design Framework & UX Architecture
Designed a GenAI design framework and UX architecture to help teams collaborate on AI products while meeting compliance and governance requirements.
See Project
→
Project
Avalonia
Landing Redesign Exercise
Redesign exercise of the Avalonia landing experience for UXDivers, clarifying the framework’s capabilities and helping technical teams evaluate it against alternatives like WPF and MAUI.
See Project
→
Project
Digital Wallet
Add money flow
Short engagement involving the redesign of a critical Add Money flow for a digital wallet, focusing on clarity, trust, and error prevention. The new experience reduced friction in a high-risk financial workflow.
See Project
→
Project
ESG Insights
Portfolio Analytics
Concept design exploring how financial advisers can communicate ESG portfolio performance and sustainability impact to clients through clear investment insights.
See Project
→
Designing clarity in complex systems.
5+
Years designing across digital spaces
11
Projects delivered across multiple industries
20+
Different clients have sought my expertise
Get in touch
→
The Journey
My background is in industrial design, where I worked on physical products and environments. Designing for real-world use taught me to think about human interaction, durability, and how products perform over time.
The Transition
I carried this systems mindset into digital product design, applying the same principles to software. I now design digital products that balance usability, scale, and long-term maintainability.
The Approach
User-centred design grounded in systems thinking and collaboration. I focus on creating solutions that are clear, usable, and able to evolve over time.
Always happy to talk about product, design, and systems.
CONTACT
(+44) 7933 026 207
sofia.orellano@gmail.com
SOCIAL
Sofia O.