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Designing for complexity, clarity, and impact

I'm Sofía Orellano, a product designer with over 8 years of experience — 5+ of those in UX and digital product design. My work spans fintech, civic tech, and generative AI, crafting meaningful user experiences through research, strategy, and systems thinking.
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Urbanmento Digital – Expanding a Civic Design Language Online

Urbanmento Digital – Expanding a Civic Design Language Online

A modular redesign of Urbanmento’s digital presence—transforming it into a structured, narrative-rich platform that blends physical public space design with product storytelling and ethical ecommerce.
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Latest from the blog

The Need for New UX Frameworks in the Age of GenAI

January 15, 2025
Technology

Agile project planning: envisioning and refining Scrum strategies in the post-Chat GTP era

August 8, 2024
Technology
Building BA Learn, a Customizable Design System

Building BA Learn, a Customizable Design System

Development of a flexible and highly customizable design system using variables collections in Figma for design collaboration.
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Character Designer built with Stability.ai and ChatGTP Turbo

Discover the creation of Character Designer, a generative AI web app, where design and technology meet in an iterative process that brought a gamified, user-centered interface to life. This tool enables users to craft unique characters by generating detailed visuals and narratives, leveraging the power of OpenAI’s GPT-3.5 Turbo and StabilityAI’s Stable Diffusion.
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Automating Design Handovers with a Chatbot that maps APIs

Automating Design Handovers with a Chatbot that maps APIs

Explore the enduring debate over the source of truth between designers and developers, how code search bridges the gap, and why this alignment matters more than you might think.
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Driving Growth by Optimizing the 'Add Money' Flow for Global Users at Astropay

Driving Growth by Optimizing the 'Add Money' Flow for Global Users at Astropay

Discover how I collaborated with a cross-functional team to streamline the 'Add Money' feature for Astropay, driving growth, improving task efficiency, accessibility, and delivering a seamless experience across global regions.
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Driving Growth by Optimizing the 'Add Money' Flow for Global Users at Astropay

Driving Growth by Optimizing the 'Add Money' Flow for Global Users at Astropay

Discover how I collaborated with a cross-functional team to streamline the 'Add Money' feature for Astropay, driving growth, improving task efficiency, accessibility, and delivering a seamless experience across global regions.
Read case studyView project

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I occasionally write about design, technology, and share thoughts on the intersection of design handoff and user experience.